
Shift Your Focus from Project to Product
Put your customer and stakeholders back at the heart of your strategy. Redefine and reorganise around your value streams to truly understand your customer needs.
The Project Mindset
When the relentless completion of projects is the measure of success, it is easy to lose sight of your customer.
They are temporary. They are designed to complete a specific goal that is set within the timeframe and budget defined in the original scope
They are Structured. Measured by sets of predetermined milestones and steps they do not account for changes and do not easily allow for rapid changes
They are output-oriented. Success is measured by rate of completion, without a clear view of the value they provide your company or customer
The Product Mindset
The refocus of your teams to design, build and deliver solutions that will maximise value to your company and customer
They are ongoing. Your product must be seen to continuously adapt to the ever changing demands of the market
They are strategically aligned. Your products are focused on the long term, they remain aligned to your strategy due to their adaptive nature
They are output-oriented. They prioritise value to both customer and company. focused on strategic outcomes over a specific task
The Key Product Principles
Product Team
Empower
“Give your teams the problem to solve rather than the solution to build and hold them accountable for the results”
Small, Frequent Releases
For effective product delivery, we focus on small iterative updates over monolithic releases
Outcome over Output
Your outcomes are the result of your actions and not just a features you create. They are the reason actions are taken and will give greater benefits and value to your company and customers.
Instrumentation
To be responsible for your desired outcomes, you must be able to measure and collect data from your customers
Ownership
Purpose and Autonomy. Make your teams responsible for creating, building and delivering solutions to your customers
Monitoring
Focus on observing the systems health to better detect any issues with quality, performance, safety or availability
Collaboration
An open and transparent culture allows team members to respectfully challenge ideas to explore diverse perspectives
Deployment Infrastructure
A solid deployment infrastructure ensures your products can be updated safely, efficiently and without downtime